Decoupling is the breaking of the links between customer activities, by a digital
player, that have traditionally been provided together. Today’s most dangerous disruptors are not just
stealing customers, but rather stealing customer activities from established companies.
Who is decoupling?
Initiate
Initiate your learning journey by attending a talk or inquiring about
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Read
Deepen your learning of Decoupling. What you will find inside the book Unlocking the Customer Value Chain
Experience
Experience and practice Decoupling by attending a full or half-day workshop
Implement
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Thales Teixeira
Prof. Teixeira is the co-founder of digital disruption consultancy Decoupling.co. Previously, he was the Lumry Family Associate Professor at Harvard Business School, where he taught for 10 years.
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