back to homepage

Decoupling

Decoupling is the breaking of the links between customer activities, often by a digital player, that have traditionally been provided together. Today’s most dangerous disruptors are not just stealing customers, but rather stealing customer activities from established businesses.

Who is disrupting by Decoupling?

Google logo
Facebook logo
PayPal logo
Uber logo
Zipcar logo
Amazon logo
Skype logo
Airbnb
Alibaba
Amazon
Best Buy
Birchbox
Bla Bla Car
Chef'D
Dollar Shave Club
Etsy
Facebook
Google
Kiehl's
Klarna
LendingTree
Lyft
Mint.com
Netflix
Pandora
Paypal
PillPack
Rebag
Salary Finance
Skype
Steam
Supercell
TiVo
Transferwise
Trov
Turo
TVision
Twitch
Uber
Yelp
Zipcar Zynga
… and many others

Who needs to Understand and Respond to Decoupling?

UnitedHealth Group logo
JPMorgan Chase logo
General Motors logo
General Electric logo
CVS Health logo
Procter & Gamble logo
AT&T logo
Axel Springer
Bank of America
Comcast
Costco
eBay
Four Seasons
General Motors
Gillette
Globo
iHeart Media
Lexmark
Microsoft
The New York Times
Sephora
Telefonica
Unilever
Walmart
Wayfair
Westfield
… and many established companies.

Here you will be able to:

01
Initiate your journey of understanding how Decoupling works
02
Dive deeper into the inner workings of Decoupling
03
Discover where to experience Decoupling in practice
04
Eventually have the tools and expert support to help you implement Decoupling in your organization

Want to be kept up to date?