Decoupling is the breaking of the links between customer activities, by a digital player, that have traditionally been provided together. Today’s most dangerous disruptors are not just stealing customers, but rather stealing customer activities from established companies.

Who is decoupling?

Thales photo
Thales Teixeira
Prof. Teixeira is the Lumry Family Associate Professor at Harvard Business School. There he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce.

More about Thales