Decoupling is the breaking of the links between customer activities, by a digital player, that have traditionally been provided together. Today’s most dangerous disruptors are not just stealing customers, but rather stealing customer activities from established companies.

Who is decoupling?

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Thales Teixeira
Prof. Teixeira is the co-founder of digital disruption consultancy Previously, he was the Lumry Family Associate Professor at Harvard Business School, where he taught for 10 years.

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