Chain
Decoupling is the breaking of the links between customer activities, by a digital player, that have traditionally been provided together. Today’s most dangerous disruptors are not just stealing customers, but rather stealing customer activities from established companies.

Who is decoupling?

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Thales Teixeira
Prof. Teixeira is the Lumry Family Associate Professor at Harvard Business School. There he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce.

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