Decoupling is the breaking of the links between customer activities, by a digital
player, that have traditionally been provided together. Today’s most dangerous disruptors are not just
stealing customers, but rather stealing customer activities from established companies.
Who is decoupling?
Initiate
Initiate your learning journey by attending a talk or inquiring about
a speaking engagement
Read
Deepen your learning of Decoupling. What you will find inside the book Unlocking the Customer Value Chain
Experience
Experience and practice Decoupling by attending a full or half-day workshop
Implement
We develop and help implement innovative digital strategies for succeeding in the new economy
Thales Teixeira
Prof. Teixeira is the Lumry Family Associate Professor at Harvard Business School.
There he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and
Ecommerce.
More about Thales